We Build Advertising That Actually Works.

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Proven Results Real clients. Real numbers.
4×

First-year advertising investment returned in online sales — within the first few months of launch.

BRP  ·  B2B Manufacturing
106%

Increase in campaign link clicks in under six weeks, driving FAFSA completions ahead of deadline.

Ohio State Mansfield  ·  Higher Education
5×

Consistent monthly return on ad spend across display, search, and social — with a 7.2× peak in December.

Zeno's Candy  ·  E-Commerce
77%

Conversion rate improvement across 26 individual practice locations — each with its own brand, market, and targeting.

Navista  ·  Oncology / Healthcare
34K+

Direct website conversions driven from digital campaigns in a single year across display, CTV, SEM, and social.

Sky Powersports Sanford  ·  Powersports Retail
17.5%

Of total website traffic attributed directly to FTE-managed campaigns — a measurable slice of every visit.

Sky Powersports Sanford  ·  Powersports Retail
What Makes FTE Different

A Holistic Approach,
Custom to Your Marketing Funnel

Names to faces. Real people working as an extension of your business — not a faceless vendor managing your spend.

01
Not Budget First
We start with your goals and build a strategy around them — not the other way around. Budget follows strategy, always.
02
No Bureaucratic Machine
You know your team by name. No ticket queues or account hand-offs. We move fast, communicate clearly, and stay nimble for your business.
03
Holistic Marketing
We review your entire marketing picture — diagnosing what's working, testing new strategies, and optimizing continuously for measurable results.

Everything included in your retainer

End-to-end marketing consultation & yearly budgeting
In-house graphic design, video, and creative production
Ongoing campaign optimization by dedicated media buyers
Monthly reporting + 24/7 live performance dashboard
Custom market research on request
Recent Client Creative Hover any ad to pause
AllPoint Construction
AllPoint Construction
Raabe Ford — Half Page
Raabe Ford
DTZ — TYM Equipment
TYM Tractors
RiderMarket — Half Page
RiderMarket
GSG Auto
GSG Auto
ASG Auto — Half Page
ASG Auto
Full-Service Capabilities

Everything Under One Roof

Two categories of services, one account team. Click any service to expand targeting capabilities, platforms, ad formats, and more.

Digital Media Services

Display ads significantly improve brand awareness using sophisticated targeting strategies. At FTE, we think of these as tools in your sales funnel — following the customer journey from first touch to conversion.

Targeting Funnel

1
Geography
Widest reach — serve ads to users in a defined geography
2
Contextual
Ads appear near relevant page content — cookie-free targeting
3
Behavioral
Target users based on internet behaviors — yoga moms to tech gurus
4
Geofencing & Location Conquest
Digital fence around any geography — parks, businesses, competitors
5
Contextual Keyword & Search Retargeting
Match curated keyword lists to page content and user search history
6
First Party Data Retargeting
Upload CRM lists, retarget CTV/audio listeners, build look-alike audiences
Contextual Keyword Targeting
Keyword lists match page-level content — if a user is reading it, they're likely interested. Searches beyond Google & Yahoo: we can tap into site-level search bars (e.g. Kayak.com flight searches) to show relevant ads.
First Party Data & Look-a-Likes
Upload 5,000+ customer records from your CRM. Retarget users who watched your CTV or audio ad. Build look-alike audiences from specific conversion actions like lead forms or sales.
Geofencing vs. Location Conquest
Geofencing serves ads to mobile users physically within a defined area in real time. Location Conquest captures device IDs of people who visited a location — and retargets them for up to 1 year later.
Behavioral Targeting
Granular audience segments based on real internet behaviors — nearly any profile is available. Pair with look-alike audiences to expand reach among users who mirror your best customers.

Ad Formats Available

JPEGGIFHTML5DynamicVideo

Streaming TV is no longer a fad — it's a way of modern American life. If your marketing plan isn't embracing CTV, you're missing 87 million American households.

Traditional TV Advertising
You are buying a specific television program and assuming who is watching it. No audience data — just program schedules.
Connected TV Advertising
You are buying a specific behavioral audience using data points from national providers. You know exactly who sees your ad.
Data-Driven Targeting
  • Connected TV retargeting capabilities
  • Targeted behavioral audiences at scale
  • Flexible geography by DMA, Zip Code, or State
  • Detailed measurement and lift with incremental reach
Why FTE for CTV
  • Direct deals with premium publishers — higher ad space priority
  • Full player viewing only — full engagement, high completion rates
  • Frequency capping & day parting to eliminate waste
  • Unbiased budget allocation — we don't sell our own inventory, so budget moves where it works

Premium Inventory Access

NBCUniversalPeacockCBSSpectrumDiscovery+ABCHuluParamount+HBO MaxAmazon Fire TVESPNFox SportsFuboTV+ Many More

Over 2.9 billion people use Facebook and 1.5 billion use Instagram every month. Half the world is engaging with brands on social media — and that number keeps growing.

80.9%
of the total US population is on social media
89%
of users say they will purchase from a brand they follow
147
minutes per day the average user spends scrolling
Core Audiences
  • Demographics
  • Location
  • Interests
  • Behaviors
Custom Audiences
  • Customer database (emails, names, phone numbers)
  • Site visitors
  • Mobile users
Look-a-Like Audiences
  • Built from 1–2% of total population
  • Share attributes with your current customers
  • Expand reach to high-intent new prospects

Platforms We Utilize

FacebookInstagramTwitter / XPinterestSnapchatLinkedInTikTok
Organic Social Page Management
Organic audiences are a key to unlocking insights about your customers. We handle planning, creating, and posting content each month that fits your brand and keeps your followers engaged — building brand loyalty while informing your paid strategy.

Digital Audio Advertising reaches a wider audience with the same targetability and ROI as other programmatic channels. Much like CTV, we can retarget listeners of your ad with banner ads and track site visits after someone hears your ad.

73%
of the US population (209M people) ages 12+ listen to online audio monthly
60%
of digital audio listeners bought something after hearing it advertised on a streaming service
Audience Age Breakdown
  • 86% of 12–34 year olds listen monthly
  • 72% of 35–54 year olds listen monthly
  • 46% of 55+ year olds listen monthly
  • 48% male / 49% female audience split
Content Categories
  • Podcasts
  • Audio Books
  • Music Streaming
  • Live Radio

Platforms We Use

SpotifyPandoraSoundCloudiHeart RadioTriton DigitalAudacy

FTE utilizes dynamic SEM — taking a target keyword list and making intelligent bids so users don't have to type an exact phrase to trigger your ad. Pair that with geographic modifiers and keyword-relevant ad text, and every impression becomes highly relevant.

Dynamic SEM
Your keyword list powers intelligent bids on user searches. The ad automatically pulls relevant keywords into the ad text to match what the user searched — appearing more relevant and driving higher click-through rates.
Geographic Modifiers
Includes "near me" searches and "keyword + city" queries. We make sure local intent searches surface your ads, not competitors.
Best-in-Class Campaign Management
Bidding optimization, campaign pacing, and Google relevancy score-driven keyword curation — all managed in-house. No black box, no automated guesswork.
In-House Keyword Strategy
We pull keyword lists from Google relevancy scores and build curated targeting in-house — tailored to your product, service, and competitive landscape.

DOOH places your ads on digital screens in malls, airports, gyms, highways, office buildings, supermarkets, and more — with far more targeting and attribution capability than traditional outdoor.

$18.64B
DOOH ad spend in 2024
$24B
Projected DOOH spend by 2029
31.4%
of all US out-of-home ad spend this year
  • Audience multipliers — DOOH impressions are not 1:1; we provide insight into actual reach
  • Attribution tied to your website via pixel placement — close the loop between billboard and web visit
  • Weather targeting — serve ads contextually based on local conditions
  • DOOH retargeting — device mapping lets us identify who was near your ad placement and retarget them digitally
Growing Market
DOOH vendors are splintering as digital ad space in new locations continues to expand. Clear Channel and Lamar are important, but no longer the only players — giving FTE clients access to premium placements in more environments than ever before.

With 2 billion monthly users, YouTube advertising reaches engaged audiences as they consume video content — with targeting precision that broadcast can't match.

2×
Viewers are 2x more likely to buy something they saw on YouTube
70%
of viewers say YouTube makes them more aware of new brands
4×
More likely to use YouTube to find brand/product information vs. other platforms
Ad Formats
  • :15 skippable ads (pre- or mid-roll)
  • :06 skippable "bumper ads" (pre- or mid-roll)
Targeting Options
  • Behavioral attributes — interest and intent signals
  • Placements — target specific YouTube channels
  • Keywords — Google indexes video titles, descriptions, and content to match your keyword list to ad space

Google Shopping places your product listings in a dedicated tab above standard text search results — putting your products in front of high-intent shoppers at the moment of decision.

76.4%
of all retail search ad spend goes to Google Shopping ads
What FTE Manages
Placement and performance depend on the quality of your Google Merchant Center feed. FTE assists with setup guidance and troubleshooting. Product feed creation, accuracy, and ongoing maintenance are the client's responsibility — but we'll make sure you understand exactly what's needed.

Web ID identifies 20–40% of anonymous website visitors — even if they never filled out a form, made a purchase, or booked an appointment. Turn invisible traffic into actionable leads.

20–40%
of anonymous site visitors identified automatically
200–400
leads/month from a site with just 1,000 monthly visitors — vs. a handful of form fills
→Visitor lands on your site — identity matched in real time
→Data captured: name, email, demographic info, pages visited
→Leads sent in real time to your dashboard, exportable to Excel or CRM
→Leads nurtured via email, social media, CTV, audio, and display campaigns

From traditional newsletter style to fully custom graphic design — FTE helps maximize the impact of your email marketing with strategy, creative, and delivery built into one service.

Personalization
Personalized emails using name, birthday, location, and behavioral data. Make every recipient feel like the message was written just for them.
List Management & Segmentation
Proper list hygiene, audience segmentation, and suppression management — so the right message goes to the right people at the right time.
Platform Integrations
Integration with website form fills, Shopify, and other CRM platforms. Your email list grows automatically from your existing digital touchpoints.
Creative Production
In-house design team builds everything from simple newsletter templates to fully custom branded email experiences — no outside agency needed.
Agency Services

Your website is your digital business card. People reference it constantly — for phone numbers, addresses, team members, services, and more. An outdated or poorly designed site actively costs you business.

Credibility
75% of website credibility comes from design quality. First impressions are made in milliseconds — and they stick.
Brand Differentiation
At least 73% of companies invest in brand design to differentiate from online competitors. Your site is often the final deciding factor.
Lead Generation
74% of companies use web forms for lead generation — and 49.7% say online forms are their highest-converting lead tool. Every page is an opportunity.
Organic & Analytics
93% of online experiences begin with a search engine. 87% of marketers say data is their most under-utilized asset. We build sites that perform and report.

Our in-house video production team handles writing, capturing, and editing for every facet of marketing — from high-end professional shoots to content built from stock video resources.

  • Stock footage library — access to a wide variety of licensed footage to supplement any production, regardless of client location
  • Edit pre-shot client content — bring your raw footage, we'll shape it into something polished and effective
  • In-house voice over — professional VO talent without going outside the agency
  • Format-flexible production — videos created to spec for any platform or placement: CTV, YouTube, social, display, and beyond

Our design team works directly alongside your media buyers and strategists — ensuring every creative asset is built for the channel it's going into, not just adapted from a generic template.

What We Design For

Digital AdsSocial ContentBillboard / OOHPrintWebsite AssetsEmail CreativeVideo Graphics

FTE has in-house experts to help you build, place, and negotiate traditional cable and broadcast TV, radio, and billboards — so you can spend less time dayparting and more time on your business.

Channels We Buy

Cable TVBroadcast TVTraditional RadioBillboards
  • In-house negotiation with media vendors on your behalf
  • Daypart strategy built around your target customer's viewing habits
  • Integrated planning with digital channels for full-funnel coordination

FTE provides on-request research for clients and industries for internal or external use — powered by our agency-level data resources. If you need to understand your market better before spending a dollar, we can build the picture.

What We Can Research
  • Customer profiles and demographics
  • Media consumption habits
  • Media adoption rates
  • Industry seasonality patterns
  • Geographic data heat maps (e.g. concentration of a specific consumer type in your area)
Use Cases
  • Pre-campaign strategy and planning
  • Internal presentations and board reporting
  • Competitive landscape analysis
  • New market entry assessment
Turnaround Time
Custom research has a minimum 2-week turnaround. Please factor this into your planning timeline when requesting research ahead of a campaign launch.
Ready to Grow?

Let's Launch a Project Together

Tell us about your goals and we'll be in touch within one business day. No pressure, no obligation — just a real conversation with real people.

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